2020 CPTN Personal Trainer Online Summit Session Information
All Online Sessions
CECs: CPTN-7/14, IYCA-4/8, OFC-7/14
S00: Welcome Address
Susan Lee, CPTN President
Susan Lee will be addressing delegates on the current situation of the fitness industry given the COVID-19 pandemic. Susan hopes to lift delegates spirits with five keywords: gratitude, challenges, opportunities, actions and optimism to kick start our conference day and motivation to keep moving forward.
KEY: What About Me
David Sandler, MSc
Being a fitness professional, mentoring, teaching, coaching and educating hundreds to thousands of people is one of the most gratifying professions there is. It is the very reason you became certified and the motivating factor that gets you out of bed every day. But as the years have passed, you may have wondered, is there more for me? What else can I do? How else can I achieve success both financially and mentally? You turn to the Internet and see tons of self-proclaimed experts touting their expertise, and you hear of "trainers to the stars" and see experts on TV and wonder, could that be me? Perhaps you are looking to own a gym or studio, and perhaps you do and are looking to expand. You’ve seen hundreds of cool new inventions, equipment and technology and the explosion of the nutrition and supplement industry; maybe that is where you should focus some effort? The truth is that every one of these things and many more we don’t yet know is not only possible but plausible with the right attitude and a few key things to consider. When asked, "What about you?" your answer should be: “I’m right here. I am ready for any challenge, and I am ready to get started right now! Resources in fitness are plentiful, ideas for new exercises and programs are endless, but resources for future growth and self-fulfillment are often scarce unless you know where to look and how to activate them. The "What About Me" Keynote exposes the "how-to and where to" secrets of unlocking your future and your potential.
S01: A Course In Breathing
Karsten Jensen, MSc, CPTN-CPT.M
In this 1 presentation, you learn efficient breathing techniques that combine eastern traditions of yoga and qi-gong with modern science to help your clients reduce stress, improve digestion and improve immune function.
S02: Anti-Aging Strategies - Beyond Bands and Aquafit
Dr. Alwyn Wong, DC, BSc, ART, Med Ac
As our population ages, our clients seek out our expertise to prevent the inevitable changes that occur as we get old. Fortunately, science and research have demonstrated that individuals in their 50s, 60s, and into their 70s and 80s can improve their strength, body composition, function, but most importantly, their biomarkers. Join us and learn tools, ranging from movements, nutritional strategies, and recovery methods to maintain function as we age.
S03: Bodyweight Bootcamp
Deanna Lawson-Langford, BA, CPTN-CPT.M, OFC-TFL, CCF-CMCP
Whether in a group fitness format or working with a client one-on-one, creating an effective total body workout without equipment can be a challenge! Join Maria and Deanna for a body-weight only boot camp with loads of take-home exercises that include progressions, regressions and modifications to create a fun, inclusive exercise experience for everyone.
S04: Challenges to Exercise Myths and Assumptions
Judith Laprade, PhD, MSc, BSc, BA
Does the foam roller stretch out the IT Band or break down adhesions? Should we let the knees go in front of the feet when we do squats? Stretch after a workout or before…or at all? Weight belts…a help or a hinder to doing heavy lifting? Answers to exercise myths and assumptions like these and more using anatomical truths and current research.
S05: Core Fusion
Deanna Lawson-Langford, BA, CCF-CMCP, CPTN-CPT.M, OFC-TFL
With a focus on the muscles that support the core, this flowing Core Fusion workshop can be applied as a class format or pulled apart for use with one-on-one clients. This class brings together the health-related fitness components of endurance and flexibility and provides an experience that includes a focus on the elements of balance and coordination. Progressions, regressions and modifications will be offered to create an inclusive experience.
S06: Creating an Online Course
Dr. Alwyn Wong, DC, BSc, ART, Med Ac
The rise in technology has changed the way many of us learn. Online courses are an excellent resource for working professionals, as they allow us to learn from the comfort of our homes or work environments. As fitness professionals, to expand our reach to both clients and colleagues with busy, demanding schedules, creating an online course may be the answer! Learn how to organize content, create examinations, and which learning management system to use to deliver your course. Strategically marketing and pricing your online course will also be discussed.
S07: FKCI Boxing Techniques
Ross O’Donnell, BA, CPTN-CPT
This session was specifically designed to enable trainers to learn and enhance their teaching skills during COVID 19 isolation. Equipment, space required and format will be discussed. The techniques covered include stance, movement, basic punches with strict focus on form, technique and safety aspects as well as teaching ques. Trainers are always looking for new combinations to practice with their clients. As such, this session provides you with numerous combinations to utilize during your personal training and small group sessions.
S08: From Gloom to Zoom: Building a Winning Business in 2020
Steven Karpenko, MBA, CITP, CMC
Increasing client revenue and expanding your reach as a trainer can be a daunting task, especially in our hyper-connected and challenging world. Learn the building blocks of any successful business and add the zoom of what this exciting industry offers, in any business climate. Let me be your coach for an hour or so and let’s explore the possibilities that exist beyond the worry and unnecessary downtime.
S09: Get Published & Get Noticed
Fred Antwi, CEO, Publisher & Marketing Strategist and Ashley Shaw, BA (Honours), CPT
Writing articles, getting published and developing your brand are just a few ways you can expand your opportunities as a fitness professional and increase your bottom line. Sweat Equity Lifestyle Media Group (SELMG) is offering a first-of-its-kind, interactive, and highly-personalized session, where you will have the opportunity to learn directly from an online fitness marketing specialist, and publisher of 3 national fitness magazines on the newsstand. We collaborated our expertise to create the Get Published & Get Noticed action plan. It gives the exact framework, action steps, and resources you need to turn your ambition to be published or to separate yourself in a sea of trainer sameness into a reality.
S10: Helping the Breast Cancer Client
Anne Marie Collingwood, BA, CPTN-CPT, GFL
According to the Canadian Cancer Society, “on average, 74 Canadian women will be diagnosed with breast cancer every day.” As personal trainers, we can help women in their recovery and wellness journey. Anne Marie will share the candid story of her own experience with breast cancer and her role in developing breast cancer-focused programs offered at YWCA Hamilton. Drawing on her specialized training and the impact received by countless women, Anne Marie will teach you about secondary health concerns that can arise from breast cancer and resources that may be beneficial. Additionally, come and try exercises that address some of the challenges women face after breast cancer surgery and treatment. As a trainer, you can offer hope.
S11: How to Double Your Business in 1 Year With Public Speaking
Igor Klibanov, BA, CPT
If you want more clients and to be seen as the go-to authority in your city, public speaking is one of the fastest ways to establish yourself as such. In this session, you will learn the benefits of public speaking, how to get booked for speaking engagements, the three necessary elements for public speaking success, the difference between speaking for motivation vs. speaking for education vs. speaking for sales. Reap the benefits of the above even if you don’t know what to say, you’re scared of public speaking or if you’re already using social media.
S12: How to Get the Most Out of Tabata Training
Karsten Jensen, MSc, CPTN-CPT.M
Many trainers use Tabata Training, but almost no one knows that the original protocol was not a fat-burning workout but designed to improve VO2 max. In this science-based session, you will learn what type of clients can use Tabata and the specific program variables that allow you to optimize fat burning or cardiorespiratory fitness for busy clients.
S13: How to Work With Clients With Chronic Pain
Anne Klausner, CPTN-CPT, CPTN-COATS, ETS
Isolation, stress and lack of exercise will lead to large increase in the number of people suffering from chronic pain. Before the COVID-19 Pandemic stay-at-home directive, 1 out of 5 Canadians between the ages of 30-65 reported having chronic pain. for those over age 65, that statistic increases to 1 out of 3. Among first responders, 40% report chronic pain according to stats Canada. This is a huge demographic and it will be growing. Chronic pain can not be treated in the same way as acute pain. It does not correlate to tissue damage and may get worse if treated as you would an injury needing rehab. In this session, we define chronic pain, discuss how the brain is the controller, and provide tools and resources for working with clients with chronic pain.
S14: Injury Prevention Strategies for Ageing Clients
John Paul Catanzaro, BSc, CEP
The effects of ageing are unavoidable. Physiological changes affect the quality of tissue and can predispose the ageing client to greater injury risk. Learn how to reduce the risk through proper training and healthy dietary and lifestyle habits. An ounce of prevention is worth a pound of cure! The secret to longevity in the gym is being able to find a way to train without getting hurt. Discover unique and novel strategies that ageing clients can use to prevent injuries. If you work with clients that are in their late twenties or older, then this seminar is for you.
S15: Integrating Yoga Into Your Personal Training Practice
Lori Kirwan, PhD, CYT 350, CPT, CGFL
Yoga is a philosophy that began in India an estimated 5000 years ago and now in the year 2020 there seems to be a Yoga studio on every street corner. It is estimated that over 60 million North Americans practice yoga at least once a week and the numbers are growing exponentially. This CPTN intensive is an introduction to the Yoga Specialist Certification and will educate you on ways integrating yoga into your personal training sessions will add significant value and benefit to your clients. You will learn how to safely teach common asanas of yoga. Personal training allows for one on one attention and the hands on adjustments in these asanas will be taught so you can give your clients significantly more benefit than going to group classes. In addition you will learn how to use yoga as a way of teaching clients core foundation work and breathing techniques that can be applied to their overall training programs. Lastly and importantly you will learn what caution you could teach your clients regarding potential sources of injury that might occur if they practice incorrectly. This has implications particularly with the large prevalence of yoga in the community and the variation in quality of classes that exist.
S16: Journey To Personal Greatness: Mind, Body and Soul
Alvin Brown, BSc, DOMP, RHN
Alvin’s sessions presents 6-lessons on how to help yourself and your clients to achieve optimal health, peak performance and to define and pursue what brings most passion and joy to life - personal greatness Lesson 1: Defining personal greatness and the 6-essences; Lesson 2: Mental Essence; Lesson 3: Emotional Essence; Lesson 4: Physical Essence; Lesson 5: Chemical Essence; Lesson 6: Material Essence; Lesson 7: Spiritual Essence; Lesson 8: Putting it all together. Each lesson gives further insight into the integrated nature of the human physiology and psychology, in addition to the connection to the spiritual self in health and healing.
S17: Mindful Practices to Enhance Your Training, Work and Life
Jill Cressy, BPHE (Honours), MEd, RYT-200
Stress affects both you and your clients. Learn mindful movement techniques that support your health and well-being, and improve your focus while training. Enjoy yoga inspired exercises and mindfulness practices that you can incorporate into your work and life. Support yourself and your clients in managing stress and feel more relaxed, calm and resilient!
S18: Nutritional Considerations for Breathing and Movement
Angela Pereira, BSc (Honours), RKin, CNP, CPTN-CPT, CPTN-CYS, CSCS, ROHP
The muscles of the pelvic floor and diaphragm not only team up to stabilize our trunk - did you know that they also play a big part in determining the pH of our body, our heart rate variability, our gut motility and our digestion? Whether we are breathing with our mouths closed, how we choose our food and plan our daily and weekly menus, if we have regular daily bowel movements, how well protein is digested in our stomach before passing into the intestines - these are closely linked to our muscle awareness, activation and movement patterns. If nutrition, breathing, and movement aren’t optimized we can have problems stabilizing our blood sugar. This can lead to chronic inflammation in the body and result in the development of multiple chronic autoimmune diseases. Join Angela to find out just how closely connected nutrition, breathing and movement really are!
S19: Online Training: Help More People and Boost Your Bottom Line
Alex Cartmill, BSc, CPT
This session will further your understanding of working with clients remotely. It will help you understand what online coaching really is (and isn’t) and the inherent advantages and disadvantages it holds, how to determine if it’s right for you and your clients, and what steps you can take now to implement a digital component to your services.
S20: Osteoporosis Exercise Guidelines: Too Fit to Fracture
Judith Laprade, PhD, MSc, BSc, BA
What exercise is safe and necessary for someone with Osteoporosis or even the beginnings of bone loss? This session will cover the internationally recognized exercise guidelines for osteoporosis and provide prescription guidelines and practical tips on how to incorporate into daily exercise routines.
S21: Partner-Assisted Stretching: How to Optimize Your Client’s Flexibility
Amy Roosenboom, BA, RMT, Sports Business Management
Do your clients have low back pain? This interactive and practical session will provide you with insight around the most common cause of back pain and the one stretch that is making it worse! This session will begin with a comprehensive anatomy review of major muscle groups in the trunk and hips. The primary focus of the session will revolve around a demonstration of partner-assisted stretching and an active discussion of common client conditions and dysfunctional movement patterns. Participants will learn how to create an appropriate stretching program for clients with general low back pain due to a hyperlordotic posture.
S22: Program Design for the Foundation of Youth
Pete McCall, PhD, CSCS, CPT
Do you work with clients over the age of 40? Would they be interested in slowing down the aging process? The right exercise program can be the fountain of youth: from increasing mitochondrial density, to elevating levels of anabolic hormones, to multi-planar movements that improve the resiliency of fascia; the acute variables of exercise program design can help your clients turn back the clock and maintain their youthful appearance and energy levels.
S23: Publish a Book and Fill Up Your Schedule With Clients
Igor Klibanov, BA, CPT
In this session, you will learn the power of having a book, and how to use it as a marketing tool, to: gain more clients, raise your rates, be seen as an authority, distinguish yourself from the competition. You can achieve all of the above even if you don’t know what to write about; you don’t know how to publish a book; you don’t know where to start; you have no idea how to use it as a marketing tool; you don’t have much time to write a book; you don’t think you’re qualified.
S24: Shift Happens: Harnessing Change Psychology to Help Clients Get Unstuck and Remain on Track
Heather Harrison, MEd, BKin, NCCP Certified, CEP, CPTN-CPT.M
A growing body of evidence suggests the skillful application of specific coaching techniques can support even the most ’stuck’ or resistant client to seek and maintain health behaviour change. This interactive, practice-based session introduces evidence-informed coaching tools from various change psychology theories that can support even the most ambivalent or resistant clients to move toward effective behaviour change. In this session, participants engage with: Identifying the critical difference between external and internal motivation; the importance of self-efficacy and four ways to support it; how to skillfully apply autonomy support to increase client’s buy-in for reaching their goals; listening for, evoking and harnessing client language that signals their motivation for real change; and much, much more. Shift one thing, change everything!
S25: Strength Training for the Foot
Alex Nurse, BA, CSCS, SSC, CSAC, CSNC, NKT2, STR
Foot development is not a sexy topic, but it can be the low-hanging fruit that improves the performance outcomes and orthopedic health of both competitive athletes and the general, recreational population. This course explores practical strategies for assessing and developing the strength and stability of the feet in the weight room and at home by looking at the following: (1) Rock Mats and Rough Terrain: Why spending time bare-foot is important; (2) What to look for when assessing someone’s feet; (3) Diabetes, Aging, and the Foot: Glucose and the Nervous System;(4) Training to improve posture, movement, and athletic performance.
S26: Taking Control of Your Personal Training Business
Susan Lee, PhD, CPTN-CPT
Personal trainers are facing unprecedented challenges resulting from pandemic mandates and economic constraints. What are you doing to take care of yourself and your business? This session features effective coping strategies for these uncertain times. Feedback from current CPTN Personal Trainers will be shared on how they are or are not pivoting their services. Learn the G.R.I.T. model of how you can take control and steer your business for success.
S27: The Business of Health and Fitness Coaching: The Three Things You Must Know To Make Money Doing What You Love
Dr. John Berardi, PhD, CSCS
All of business can be summarized up by three critical steps: Step 1: Know what people want and are willing to pay for, Step 2: Create something remarkable to deliver it, Step 3: Tell everyone about it. Doesn’t matter if you’re running a coaching practice with one client or if you’re leading a huge company like Amazon or Microsoft. If you do these three things well, you dramatically increase your chances of success. If you don’t, your chances of success go way down. In this 60 minute workshop, Dr. John Berardi - one of the most successful professionals in the history of the health and fitness industry - will unpack each of these steps using intriguing stories and concrete examples from inside the fitness as well as outside. By the end you’ll have a host of new strategies to help you turn your passion for health and fitness into a powerful purpose and a wildly successful – and sustainable – career… no matter where you’re at in your career today.
S28: The Business of Personal Training: 20 Principles to Success
John Paul Catanzaro, BSc, CEP
Discover the tools for success in The Business of Personal Training. Why settle for an average income? Learn how to quickly boost revenue and maximize your money-making potential with 20 key principles.
S29: What to do When Your Client Gets a Cancer Diagnosis
Riaz Aziz, CPTN-CPT.M, CSCS, CES, CFSS, FMT, PN2
If you have been in the fitness industry for a while, there is a 50/50 likelihood you have encountered a client who has either received a cancer diagnosis, has completed cancer treatment, or is in the process of cancer treatment. Statistically, current reports state that 1 in 2 Canadians will receive a cancer diagnosis in their lifetimes. Are you prepared for the inevitability that you will encounter this scenario with your clients? Do you know what to do? Can you still work with them? Is it safe to work with them? The short answer is, "It depends." Find out what you (and your clients) need to know if you intend to continue working together through one of the toughest battles they could face in their lifetime.
S30: Why Your Gut is the CEO of Your Health
Frances Michaelson, ND, BA, PTS
We live in a world of chaos when it comes to nutrition. Although there are many choices of foods to eat, we still face a plethora of allergies, intolerances, and stubborn belly fat. People are more confused than ever. While a diet plan may work well for one person, it does not necessarily suit another; because we are not what we eat, we are what we digest. In this lecture, you will gain a better understanding of nutrition, including the world of probiotics, prebiotics, and supplements in general. Walk away with a clear dietary plan designed for health and vitality.
S31: Working With Young Athletes
Alex Nurse, BA, CSCS, SSC, CSAC, CSNC, NKT2, STR
One of the most under-represented niches in the personal training market today is young athletes. Yes, they have coaches for their teams, many of whom are volunteer parents who take the role just to ensure their child has a team to play on. And if they are lucky, a team of 20 football or soccer players may have access to one strength coach, who, in many cases, develops a generic program that all players follow, regardless of their training development needs. In this session, we will discuss several topics, such as the benefits of strength training during the pubescent and adolescent periods. How to market/pitch your services to youth athletes and organizations. The most common concerns/doubts received from parents and organizations relating to youth strength training. How to analyze the available literature to reassure the general population of its efficacy, safety, and value; the complexities, contraindications, and pre-requisite knowledge required to work with pre-adolescent and adolescent athletes.